How Market Research Changed the Film Industry




How the film industry uses market research


Companies in the film industry like most industries use market research to find market information, market segmentation, market trends, and to conduct SWOT analysis. The film industry utilizes market research to research consumer behavior, perform accurate forecasts, and to study competitors. However, this industry is also unique in many ways. Film companies use market research for concept testing and focus groups to understand consumer behavior and to research viewers' opinions. They use test screenings for previews before the final release of a movie to theaters. They then track studies by running polls via email or other digital methods. Lastly, film companies have exit surveys to measure audience reactions to the film. These companies complete so much market research because they want to ensure their chances of being financially successful. 

How film's take advantage of marketing

One of the main ways films become successful is because of the funding they secure from corporations trying to market their product or service through film advertising. Film companies are able to secure this advertising through positioning studios, which analyzes areas in a film where there are potential areas for marketing products or services. Morgan Spurlock figured this out and clearly used it to his advantage to pay for a film through marketing about marketing. However, Martin Spurlock had to conduct some market research to create a script and find companies that were willing to take part in the idea. 

How film companies will continue to benefit

Film companies will benefit from this marketing for numerous reasons:
  • A large amount of corporation willing to pay for their products or services to be advertised via film.
  • Market research will allow companies to better understand consumer behavior.
  • Market research will become more valuable as more information becomes available.

Sources:


Works Cited
"THE BRAZILIAN FILM INDUSTRY: THOUGHTS ON INNOVATION AND REGULATION." Motion Picture Association of America. N.p., n.d. Web.
The Greatest TED Talk Ever Sold - Morgan Spurlock. N.p., n.d. Web.
Movie & Motion Picture Industry: Get the Latest Market Research Reports. N.p., n.d. Web.


Comments

Post a Comment

Popular posts from this blog

5 Factors for Successful Market Research

Image
1. Methodology  Developing an accurate methodology is key to the success of any market research effort. Establishing a successful methodology depends on a number of factors including but not limited to data collection, improving response rates, and eliminating privacy and security issues.  Data Collection is vital to having a successful market research department. Whether it be for small or large businesses data collection is critical to measuring and analyzing traffic, lead generation, and conversions. Data collection includes data that comes from social media insights and large surveys. The main challenge with data collection is narrowing down the information that is useful and using that to make the most accurate return on investment (ROI) estimate. One of the first steps to tracking useful data is having your insights from all your websites in one place. Using dashboard tools such as Cyfe could help keep all of a businesses information in one place. The next m
Read more