Ryan Learns Market Research: A Market Research Crash Course from Degreed
What is Market Research The definition for Market Research, "is the gathering of information regarding market need, market size, and competition," to simply put it having more information about your market and competition could lead to better business decisions. Learning more about a given industry helps businesses learn more about potential problems. it also gives businesses a chance to create a better business pitch and therefore secure more funding from investors. In this video Ryan learns that Market Research is a huge industry that helps businesses avoid problems while also giving insights to potential business opportunities. As Ryan highlights in the Degreed video, Statista estimates that market research was a 44 billion dollar industry in 2015 alone. Ibis world estimates that about 20 billion dollars from the industry is due to the United States. When I was working with Texas Monthly I had the opportunity to use Nielsen to gather data,